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Beyond limits.

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Aston Martin and Bowmore collaborated to create a limited edition decanter housed in beautifully designed case. ARC-52 is born from a shared commitment to shape, form and everlasting beauty.⁠ The Aston Martin design style is evident in the futuristic and balanced lines and flow of the decanter which contains a single malt matured for a remarkable 52 years in a sherry butt and an American oak ex-Bourbon hogshead.

 
 

 
 
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The Brief.

 

Due to the complexity of the unboxing process, as well as the reflective nature of the chrome lid of the decanter, Burgess Studio wanted to create a fully CG unboxing video for this limited edition collectors piece.

It was essential we thoroughly walked through the process of the unboxing highlighting all the innovative features of both the case and the decanter.

 
 
 
 
 

Our Approach

 

After discussing the features of the decanter with the client we set about looking for angles and movements that best described the fluent lines of the decanter. Creating an elegant journey around the unboxing of the decanter revealing its key and beautifully engraved body. 

Set to a cinematic score the final film captures all of the beauty and elegance that you feel in real life.

 
 
 
 
 

Credits

Client - Aston Martin / Bowmore / Agency - Burgess Studio / Film Development and Animation - MAINFRAME