We were very excited to receive a brief for BMW from The Game, creating abstract splash page animations for sections of BMW.com
The Brief.
We were asked to create for animations each for different sections of their website. Circular World, Digital Journey, Electric Future and Freude (the joy of driving).
Being abstract the animations needed to generate a ‘feeling’ rather than any specific representations. the tone was extremely important.
Our parameters were - not too mechanical, representative of cars but also of nature and the emotions involved. The movement should convey the correct energy and flow, echoing car motion but also the speed/excitement of electricity or the wellbeing of a more sustainable future.
Online…
Credits
Client - BMW / Agency - The Game / Design Development and Animation - MAINFRAME
