Pepsico had started production of their new drink Nitro Pepsi - the first ever nitrogen-infused cola. References of the smoother, silkier cola were available but it had never been animated.
The Brief.
Pepsico took the decision to let our RnD lead the creative for this launch film. The first half of the project was entirely dedicated to 3d exploration of the bubbles. We started without a fixed narrative, commercial requirement and a more organic approval process.
Our Approach
The biggest challenge was to make sure these bubbles looked different to ordinary cola. They needed to be much finer and smoother but still flow like liquid and feel appetising.
The RnD process required us to adapt workflows and ultimately change render software to handle the extreme particle count required.
Rather than being the first stage, storyboarding from tests we had created and an in-depth understanding of the project helped us to quickly form a narrative that would best show off 'Nitro Pepsi'.
Credits
Client - PepsiCo / Agency - JSR Agency / Design Development and Animation - MAINFRAME
